All programs
Marketing & Creative
AI for Marketing & Advertising
Plan, create and measure campaigns faster with AI as your co-pilot.
Indicative: 4 weeks part-time or 2-day intensiveAll levels
Overview
A hands-on program for marketers, communicators and business owners who want to use AI tools responsibly to research audiences, write stronger copy, plan content and read campaign results.
What you'll be able to do
- Build a reusable AI prompt library for your brand voice
- Produce a month of campaign content in a fraction of the usual time
- Use AI to research audiences and competitors in the Ghanaian market
- Interpret campaign data and turn it into next-step decisions
- Apply responsible-use and disclosure practices
Modules
- 1
AI foundations for marketers
How generative AI works, where it helps, where it fails.
- 2
Audience & market research
Personas, insights and local-market research workflows.
- 3
Copy, content & campaigns
Brand-consistent copy for social, email, radio scripts and ads.
- 4
Visual content with AI
Fast creative concepts and asset variations.
- 5
Measurement & reporting
Summarising results and planning improvements.
- 6
Capstone campaign
Plan a real campaign for your business or organization.
Who it's for
- • Marketing & communications officers
- • SME owners
- • Social media managers
- • NGO comms teams
Delivery options
- Live virtual cohort
- In-person workshop
- Corporate team training
Dates, final curriculum and fees are confirmed per cohort and shared with the interest list before enrolment opens.